It's time to celebrate all things wool as today marks the start of Wool Week. Events are set to take place across the UK to inspire the future use of wool amongst everyone from shoppers to students, industry insiders to artisans.
The campaign aims to break traditional perceptions of wool and show that it has diverse potential. The 'Wool Modern' exhibition in La Galleria on Pall Mall proves just that. Featuring unique pieces by leading designers the exhibition establishes wool as a modern, innovative and avant garde material.
'Wool Modern' is free to the public and runs from 8th-29th September. You'll see work by the likes of Erdem, Galliano and Vivienne Westwood, who praised the versatility of wool:
'Wool is one of the world's great natural fibres, famous for its versatility and comfort - warm in winter, cool in summer.'
The list of benefits goes on and on. Not only is wool environmentally friendly, being a natural fibre which is entirely renewable, sustainable and biodegradable, but it also provides naturally high UV protection. With so many buzz words it's a wonder the wool industry has ever been in trouble. But with competition from so many man-made fibres and faced with the plummeting price of wool, the industry has undeniably suffered. Support the Campaign for Wool and it need never go out of fashion. Now is the perfect time to invest in some winter woolies - or even knit your own!
For more information visit www.campaignforwool.org